Pierre El Daher

As a continuous responsibility towards the Lebanese citizens, a civic reform campaign “Cheyef 7alak”, led by Pierre El Daher, was launched to lead by example and achieve reform within the various Lebanese communities.

Cheyef 7alak awards

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Randa El Daher & Pierre El Daher with Impact BBDO team
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sets a record for most awarded Arab media campaign

In addition to the success it achieved at the domestic level, the Cheyef 7alak campaign extended beyond Lebanon to embrace the Middle East and neighboring regions, garnering 18 awards at the Arab Media Festivals.

Accordingly, Cheyef 7alak has set a record for most awards won by an Arab or regional media campaign.

In details, the campaign garnered 10 awards at MENA Cristal, 6 awards at Gold Lynx, 1 Gold Effie award for best use of Corporate Social Responsibility (CSR). and another Lynx silver award.

It is worth mentioning that Cheyef 7alak has been nominated for the Cannes International Festival’s awards.

In this context, LBCI Chairman Sheikh Pierre Daher and LBCI deputy CEO Randa El Daher confirmed that “the campaign aims at enabling citizens to make decisions”, adding that “what matters the most is that the campaign be fruitful for the citizens since it is made by them and addressed to them.”

Cheyef 7alak was also awarded at Beirut’s Social Media Awards (SMA) for the Best Integrated Campaign and Most Engaging Youtube Channel.

Pierre El Daher Biography Cheyef 7alak Achievements Cheyef 7alak

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